ULTRACUSH: HAZY IPA Neshaminy Creek Brewing, Croydon Design by Fried Design Company In a world where shelf appeal can make or break a purchase, Borror approaches each aluminum cylinder like a miniature billboard. “Flavor and the name of the beer can really drive what the art looks like on the label,” she says. “You have to visually give them a taste with artwork and a clean layout… It's all about visual eye-candy.” That “eye-candy” isn’t just creative flair — it’s strategic. Can dimensions and shelf placement inform every line and layout. “The size of the can and dieline of the packaging is very important to the layout of the label,” Borror explains. “Keeping the laces out,” as she puts it, ensures the most compelling visual elements face the customer — an essential detail in a crowded beer cooler. From milkshake IPAs to chocolate stouts, Pennsylvania brewers have long pushed flavor boundaries, and now, with the help of local design pros, they’re matching that creativity on the outside, too. POOLSIDE: PINEAPPLE-LEMON SHANDY Block House Brewing, Creighton Design by Pittsburgh Brewing Co. GRAFFITI HIGHWAY: IPA Tröegs Independent Brewing, Hershey Design by Jewels Despines Ever Grain Brewing Co., Camp Hill Hikes & Hops Pair Scenic Hikes with Nearby Breweries At Frances Slocum State Park in Wyoming, walk along the water's edge of the 1.4-mile Lake Shore Trail, then cool off with a crisp Vienna-style lager at Back Mountain Brewing Company in Dallas. After taking in views of Lake Wallenpaupack from the 3-mile Shuman Point Hiking Trail loop, reward yourself with a nature-themed brew (think Bald Eagle Blonde Ale) at Hopping Eagle Brewing Company in Hawley. Keep an eye out for osprey, turtles, and fish on the 1.9-mile Ackerman Trail at Jamestown's Pymatuning State Park , and toast to your wildlife sightings at Mortals Key Brewing Company , just down the road. Learn about the oil industry’s rich past through educational signage on the 0.5-mile Blood Farm Interpretive Trail at Oil Creek State Park in Oil City, then discuss your learnings over pizza and brews at Trails to Ales Brewery in Franklin. visitpa.com 107 PIACERE
Pennsylvania Pennsylvania Travel Guide 2026: Page 107
