COOL CANS from Craft Breweries With approximately 530 craft breweries pouring across the state, Pennsylvania’s beer scene is nothing short of booming. But before the first sip, it’s often the label that makes the first impression. In today’s crowded market, eye-catching design isn’t just nice to have — it’s essential. To rise above the noise, many Pennsylvania brewers are teaming up with local artists to craft packaging that captures the soul of the beer and the story behind the brewery. 106 visitpa.com JEN BORROR One of the standout talents behind these bold visuals is Jen Borror , owner of the award-winning York-based Hoot Design. “I like to offer a variety of styles in my toolbox and can create custom art specific and unique for a brand,” she says. That versatility makes her a sought-after collaborator for breweries both new and established. For startup brewers without an identity, Borror helps shape the visual foundation from the ground up. “It’s fun to be a part of the identity from the beginning,” she says. For more seasoned brands, she tailors her handcrafted aesthetic to fit the beer’s essence, so “you can look at the label and know what to expect the beer to taste like.”
Pennsylvania Pennsylvania Travel Guide 2026: Page 106
