THE UNEXPECTED, RIGHT ON SCHEDULE. Jazz along our historic streets. Art markets by the river. Global flavors and rooftop cocktails in neighborhoods with soul. Here, our idea of “unexpected” is just called Saturday. After all, ordinary isn’t really a Jacksonville thing. Explor THE FLIP SIDE. LEARN MORE AT VISITJAX.COM OR SCAN THE QR CODE. Not a mistake . Just a reminder: Jacksonville is The Flip Side of Florida.