NATIONAL GEOGRAPHIC Through National Geographic, we highlighted Southern Maine’s natural beauty with a custom short-form video, which extended its reach via Hulu. Additionally, custom articles and newsletter modules showcased hidden gems across the state, enhancing audience engagement. 82% HULU VIDEO COMPLETION RATE. NATIONAL GEOGRAPHIC’S CUSTOM SHORT-FORM VIDEO HAD A STRONG VCR OF 82% (BENCHMARK 75%). Through our partnership with National Geographic, we were able to expand the reach of our custom content through Hulu with over 3.9M completions, and a 97.5% view completion rate. 8
MOT Annual Report & Plan 2024/2025 Annual Report & Plan: Page 8
