MEDIA SUMMARY Our 2024 media campaigns built upon the success of key partnerships from 2023, bringing in new messaging and innovative ideas from trusted partners. We expanded our national reach while leveraging programmatic media efficiencies to refine audience segmentation, allowing for more personalized and targeted messaging. The team at Miles Partnership collaborated with nationally recognized publications and strategic content partners such as National Geographic, Hulu, AFAR, Atlas Obscura, Boston Magazine and Nativo, which resulted in an engaging and highly effective storytelling suite of custom content across short-form video, articles, out-of-home advertising, email campaigns and social media amplification. +795M 46% IMPRESSIONS * +7.67M AD RECALL * CONVERSIONS * +56M VIDEO PLAYTHROUGHS * *This includes 2024 Digital, Paid Social and Paid Search performance from trackable vendors/partners, which is not the full media spend. Scan the QR code for additional performance insights on 2024 custom partnerships. 7
MOT Annual Report & Plan 2024/2025 Annual Report & Plan: Page 7
