BRAND EVOLUTION We also have continued our efforts evolving Maine’s brand to capture the state’s essence while ensuring inclusivity and broader audience appeal. CREATIVE VISION An in-depth workshop with key stakeholders focused on defining the core values, vision and unique attributes that make Maine an unforgettable destination, while exploring the emotions, experiences and narratives that resonate with both current and prospective visitors. From this, we developed four evolved brand directions, each offering a unique perspective on Maine’s identity. These creative paths were designed to reflect the state’s natural beauty, rich artistic heritage, legendary people and its inherent ability to transform visitors through authentic experiences. FORGED BY NATURE Direction 04 Museum of Surreal Beauty 15
MOT Annual Report & Plan 2024/2025 Annual Report & Plan: Page 15
