SOCIAL MEDIA CHANNEL GROWTH FACEBOOK 7,600+ 46.9M NEW FOLLOWERS WITH A TOTAL REACH OF: INSTAGRAM 14,300+ NEW FOLLOWERS PINTEREST 329K TOTAL AUDIENCE REACHED Overall, the team’s combined efforts resulted in 175 trackable articles with a combined readership of 10.4 billion and 10.2 million coverage views . Outlets included prominent media such as TODAY, GQ, Food & Wine, Conde Nast Traveler, Field & Stream, Outside and Coastal Living. 14
MOT Annual Report & Plan 2024/2025 Annual Report & Plan: Page 14
