AMPERSAND & ORIGIN Broadcast TV partnerships with Ampersand and Origin included ads with localized overlay widgets to highlight real-time attributes such as fall foliage and direct flight callouts. Those who saw Maine’s ads through Ampersand and went to VisitMaine.com, stayed... 21.7% LONGER ON AVERAGE THAN THE UNEXPOSED TRAVELER SOJERN & TRIPADVISOR Digital partnerships with Sojern and TripAdvisor focused on supporting thousands of direct bookings for flights, lodging and rental cars. Scan here to further review creative from past years. 12
MOT Annual Report & Plan 2024/2025 Annual Report & Plan: Page 12
