Raising Spirits and Support Local business appreciation. Its “Glenwood Gold” currency program— which will run indefinitely due to its success—is a gift certificate-based program that works like cash and can be used at any participating local businesses. Participation is free for businesses and, each week, the chamber reimburses businesses 100% of the face value of the currency. Colorado-based Alpine Bank saw this as an impactful opportunity for celebrating its 40th anniversary celebration, and it launched its “Grateful for Glenwood” promotion, which invested $25,000 into Glenwood Gold currency and invited locals to nominate community members for their good deeds. Nominated people were entered into a drawing to win $100 in Glenwood Gold, which could be spent at local businesses. Since then, Glenwood Gold currency has been a popular form of company holiday gifts, teacher appreciation presents, employee incentives and added bonus incentives for hotel stays. These gifts of appreciation essentially give twofold—by recognizing others while also helping small businesses thrive. ANOUSHKATORONTO/ADOBE STOCK to join our inspirational expedition throughout Colorado through 2022. Last year was a challenge to be sure, but one thing we did discover was a newfound appreciation for local communities and all our state has to offer. AdWest Consulting and Miles Partnership have launched a new, statewide magazine to showcase the news and stories from the members of the Association of Colorado Chambers of Commerce (ACCC) and how they weathered the storm. Our October 2021 issue will feature... • Stories of grit, guts, and tenacity of ACCC members • An exploration of the economic and social factors that influence business today • Spotlights on small businesses and how they work to hold up their communities • Digital and print editions with a 250,000 distribution • Next Print Run in October 2021! JOIN US THIS FALL... JOIN THE EXPEDITION! Be a part of this grand exploration into our community and let us know how we can help you with your message. Nancy Crego, AdWest Consulting, Inc. nancycrego@comcast.net www.adwestinc.com Hanna Berglund, Miles Partnership Hanna.Berglund@MilesPartnership.com www.milespartnership.com 21
Business in Colorado May 2021: Page 21
