Building Business Resilience likely aren’t getting the full experience they are accustomed to—but they are still paying full price. This makes it all the more important to prioritize high-quality customer service at every point of interaction. Show gratitude and warmth to your customers—many of whom are also dealing with pandemic-related life challenges—to keep your business top of mind as a positive, welcoming place during and post-pandemic. • Put values first. Some business coaches call this your it . Author and motivational speaker Simon Sinek calls it your why . No matter what you call it, it’s essentially your purpose, passion and set of core beliefs. Sinek says, “When a company clearly communicates their WHY—what they believe— and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives.” If you haven’t yet defined your company’s values, now is a great time to start. ADJUST OFFERINGS • What does your business do best? When efficiencies must be made throughout the company, some products or services must be put on hold. Define what your business does best and prioritize those offerings. • Where can you meet market demand? Sometimes businesses have to shift priorities based on restrictions or regulations, as was the case with restaurants moving to takeout offerings. Many food and beverage destinations identified what they did best—whether it was hand-cut pastas or intricately made craft cocktails—and they altered their best offerings to suit the take-out climate: with family-style meals, large-format batch cocktails that have been pre-shaken or stirred for the perfect dilution ratio, and supplemental grocery items such as gourmet Italian cheeses, house-made sauces and DIY meal kits that align with the restaurant’s brand and dining experience. Digital storefront Online yoga lesson 10 Business in Colorado Magazine 2021 TOP TO BOTTOM: SONG_ABOUT_SUMMER; LUKESW (ALL ADOBE STOCK)
Business in Colorado May 2021: Page 10
