Building Business Resilience the case with restaurants moving to takeout offerings. Many food and beverage destinations identified what they did best—whether it was hand-cut pastas or intricately made craft cocktails—and they altered their best offerings to suit the take-out climate: with family-style meals, large-format batch cocktails that have been pre-shaken or stirred for the perfect dilution ratio, and supplemental grocery items such as gourmet Italian cheeses, house-made sauces and DIY meal kits that align with the restaurant’s brand and dining experience. EXPAND ONLINE PRESENCE • Increase functionality of digital storefronts. This not only increases the ability for continuation of sales and revenue streams in the event of mandated shutdowns, but it also caters to the evolving purchase behaviors of consumers who have become accustomed to online shopping. Investments made in this area will likely continue to pay off post-pandemic. • Add communication methods. With more businesses moving to Livestreaming partial or all-virtual environments, alternative contact methods— whether email, chat or through social media—allow for customers to communicate with businesses online, particularly as physical locations are closed with phone lines left unattended. • Add virtual components. Look for opportunities to create online aspects and experiences, such as yoga studios and concert venues transforming their in-person events to livestream experiences and museums and attractions offering virtual tours and supplemental activities to enjoy at home. Digital storefront Online yoga lesson 8 Business in Colorado Magazine 2021 CLOCKWISE FROM TOP LEFT: SONG_ABOUT_SUMMER; NIKOMSOLFTWAER; LUKESW (ALL ADOBE STOCK)
Business in Colorado 2021 Business in Colorado: Page 8
