8 . ITINErArY BUILdEr | Never the same. Always San Francisco. San Francisco Museum of Modern Art (SFMOMA) NEvEr THE SAME. ALWAYS SAN FrANCISCO. SAN FRANCISCO PACKS A LOT OF APPEAL INTO 49 SQUARE MILES. No matter what your clients’ interests are, there are possibilities here that will always delight and entertain them. Whether you’re working on an itinerary for fickle foodies or first-time visitors in search of classic San Francisco experiences, here are suggestions for some of the many ways to experience the City by the Bay. THREE DAYS OF ARTS & CULTURE MUST-SEE MUSEUMS, WORLD-CLASS PERFORMING ARTS AND MORE. DAY TWO MORNING DAY ONE MORNING For an unforgettable start, travelers can take a morning stroll through Golden Gate Park before taking in the de Young Museum and its collections of American painting, sculpture and decorative arts as well as art from Africa, Oceania and the Americas. The museum’s glass-walled observation tower has an amazing 360-degree view of the city. For more stunning scenery, visitors can head to the nearby Conservatory of Flowers to stroll among rare tropical flowers and plants from around the world. AFTERNOON Travelers can head to the Asian Art Museum of San Francisco where they can enjoy the museum’s unrivaled collection of 18,000 art treasures and antiquities from more than 6,000 years of Asian history. AFTERNOON Take the scenic route via the Great Highway and Sutro Heights and enjoy breathtaking views of the Pacific. Lincoln Park, which overlooks the Golden Gate, is where the Legion of Honor, the de Young’s “sister” museum, is located. The core of the Legion of Honor’s collection was amassed by Adolph B. and Alma de Bretteville Spreckels, whose particular collecting focus was 18th-and 19th-century French art. Today its holdings span 4,000 years and include European painting, sculpture, and decorative arts, ancient art from the Mediterranean basin, and the largest collection of works on paper in the American West. Stop at the museum’s popular Café Asia and explore a menu that includes everything from noodle salad to salmon burgers. Be sure to save room for dessert; Humphry Slocombe has created a custom ice cream blend for them: Adzuki Almond Cookie. Other options include pho — silky noodles floating in a hearty broth — or banh mi, French-influenced sandwiches on a baguette from nearby cafes in Little Saigon. Once you’ve recharged, spend some more time exploring the museum’s impressive collection, or stroll around the Civic Center neighborhood to see its Beaux Arts architecture. EVENING To round out a full day of culture, travelers can take in a performance at one of the city’s many theaters. The San Francisco War Memorial and Performing Arts Center features opera, symphony classics and ballet. Or visit one of the SHN theaters — the SHN Orpheum and the SHN Golden Gate — where some of the city’s biggest theater productions are held. The Curran, which reopened after a major restoration and renovation, is becoming known for its innovative stage works. sftravel.com © Pei Ketron