Never the same. Always San Francisco. | NEIGHBORHOODS . 21 FIND MORE IDEAS to make the most of San Francisco’s neighborhoods: sftravel.com/ neighborhoods FROM HISTORIC INSTITUTIONS TO POP-UP BOUTIQUES, AND SLEEK ARCHITECTURE TO UNUSUAL ART, SAN FRANCISCO’S DIVERSE NEIGHBORHOODS OFFER UNIQUE OPPORTUNITIES FOR MEETING AND EVENT PROFESSIONALS TO CREATE AMAZING EXPERIENCES FOR ATTENDEES. 3 CENTRAL MARKET 9 HAIGHT-ASHBURY This neighborhood features Twitter’s HQ and a concentration of performance venues like SHN’s Orpheum and Golden Gate theaters. 969 Market Venue @ The Village offers cutting-edge event space. The 1967 “Summer of Love” is immortalized in Haight-Ashbury’s vintage clothing, books and record stores, while Alamo Square’s formation of Victorian homes is one of the most photographed scenes in San Francisco. RICHMOND/ PRESIDIO 15 The southern anchor of the Golden Gate Bridge, the Presidio offers pristine nature and cultural attractions such as The Walt Disney Family Museum. In Richmond, try the historic Cliff House for unbeatable views. 4 CHINATOWN 18 Colorful pagoda roofs, dragon lampposts, acclaimed dining and unique gift shops—this storied neighborhood is North America’s first and oldest Chinatown. 10 JAPANTOWN CIVIC CENTER/ HAYES VALLEY 5 This cultural hub includes stately City Hall and the Asian Art Museum alongside more modern additions like the Proxy and SFJAZZ Center — also some great dining. The oldest of only three Japantowns left in the country, the area is packed with cultural gems, including a self-guided history walk and Benkyodo, which has supplied the city with handmade rice confections since 1906. SOMA/ YERBA BUENA 16 SoMa (South of Market) is museum central: Yerba Buena Center for the Arts, Museum of the African Diaspora, the San Francisco Museum of Modern Art (SFMOMA) and more, all within blocks of The Moscone Center, which is currently being expanded. MARINA/ PACIFIC HEIGHTS 11 Pacific Heights includes some of the city’s most opulent homes — and The Brixton’s deceptively simple American fare isn’t lacking for opulence, either. 17 SUNSET EMBARCADERO/ FINANCIAL DISTRICT 6 The world’s largest LED display — The Bay Lights — sparkles on the Bay Bridge, and the Exploratorium offers hundreds of hands-on exhibits and a creative event setting. 12 MISSION DISTRICT 7 FILLMORE San Francisco’s oldest neighborhood, the Mission is also the city’s hippest district. From acclaimed restaurants and trendy boutiques to renowned galleries and the historic Mission Dolores, there’s plenty to enjoy. On the edge of the 1,000-acre Golden Gate Park, the Sunset is home to some of the city’s most famous attractions including the California Academy of Sciences, Conservatory of Flowers and the de Young Museum. True to its name, you can also watch the sun set over the Pacific Ocean from this classic San Francisco neighborhood. 18 TREASURE ISLAND Rich with rock and jazz history, Fillmore continues to be a place for legendary performances. Catch a concert at the famed Fillmore music emporium or enjoy the Sunday Gospel Brunch at 1300 on Fillmore. 13 NOB HILL Known not only as a geographic high point but an economic one, too, with a history of wealthy residents and now luxury hotels, beautiful gardens and impressive homes. FISHERMAN’S WHARF 8 One of the city’s most popular attractions: Here you can “escape” to Alcatraz or set sail on the San Francisco Bay with chartered boat tours. Don’t miss Boudin, the city’s 150-year-old sourdough purveyor. 14 NORTH BEACH Nestled in the San Francisco Bay beneath the Bay Bridge, Treasure Island offers a bustling urban winery scene, popular flea markets and photo ops of the downtown skyline. It’s also the future home of one of the most environmentally-sustainable large development projects in the country. Head to Coit Tower atop Telegraph Hill for historic murals and spectacular views. Sip world-class espresso at E’ Tutto Qua — you won’t even notice there’s no actual beach. 19 UNION SQUARE Shop ‘til you drop at Union Square, where big retailers galore — Bloomingdale’s, Macy’s, Neiman Marcus and Nordstrom, to name a few — offer all kinds of temptations. You’re in the heart of the Theater District, too: A.C.T.’s Geary Theater and the Curran. sftravel.com