ESSENTIAL MARKETING PLAN CHECK LIST Show floor. Courtesy of New Orleans Ernest N. Morial Convention Center Use this checklist as a resource to help you plan and execute your next event. All the marketing pieces are part of the full range of services the New Orleans CVB Group PR team provides as you prepare for your meeting. Start with the checklist to complement your current communications strategy and contact the Group PR team for additional resources. 12 Months Out Announce New Orleans meeting dates and encourage attendees to Save the Date with promotional New Orleans videos, brochures, print ad in program and Save the Date postcards. 11 Months Out Create and send Save the Date eblast. 10 Months Out Launch a customized microsite with New Orleans information for attendees. 8-9 Months Out Request a customized hotel/restaurant/attraction map for your event. To obtain the full complimentary checklist and see how the CVB can help make planning your event simple and convenient, contact: Tara Letort tletort@neworleanscvb.com or Erica Taylor etaylor@neworleanscvb.com 4-7 Months Out Create reminder eblasts, social media strategy and attendee and exhibitor newsletters. Download New Orleans imagery and videos to use in social media updates. 3 Months Out Send a reminder notification eblast (Early Bird Registration Ending Soon) 1 Month Out Create and distribute “What to Know Before You Go” newsletter Last minute registration push via eblasts, newsletters, web updates, social posts, etc. 2 Weeks Out Local Media Outreach: The CVB will provide New Orleans media contact list and counsel on best way to attain media coverage. 1 Week Out Distribute media alert to local media Visit our website at NewOrleansCVB.com Set up a Welcome Group via Social Media Welcome to New Orleans 11
New Orleans Meeting Planners Guide New Orleans Meeting Planners Guide 2017: Page 11
