Never the same. Always San Francisco. | NEIGHBORHOODS . 19 FIND MORE IDEAS to make the most of San Francisco’s neighbo r-hoods: sftravel.com/ neighborhoods FROM HISTORIC INSTITUTIONS TO POP-UP BOUTIQUES, AND SLEEK ARCHITECTURE TO UNUSUAL ART, SAN FRANCISCO’S DIVERSE NEIGHBORHOODS OFFER UNIQUE OPPORTUNITIES FOR MEETING AND EVENT PROFESSIONALS TO CREATE AMAZING EXPERIENCES FOR ATTENDEES. 6 CENTRAL MARKET 13 JAPANTOWN This neighborhood is home to Twitter’s HQ and a concentration of performance venues like SHN’s Orpheum and Golden Gate theaters. The Village @ 969 Market offers cutting-edge event space. The oldest of only three Japantowns left in the country, the area is packed with cultural gems, including Sundance Kabuki Cinema and Benkyodo, which has supplied the city with handmade rice confections since 1906. 7 CHINATOWN 14 MARINA/PACIFIC HEIGHTS 18 Rebuilt after the 1906 earthquake, San Francisco’s Chinatown is the oldest in North America. This thriving Chinese-American community’s restaurants, gift shops and grocery stores make it an irresistible attraction, and the pagoda roofs and dragon lampposts serve as great photo backdrops. Pacific Heights includes some of the city’s most opulent homes — and The Brixton’s deceptively simple American fare isn’t lacking for opulence, either. 15 NOB HILL CIVIC CENTER/ HAYES VALLEY 8 This cultural hub includes stately City Hall and the Asian Art Museum alongside more modern additions like the Proxy and SFJAZZ Center — also some great dining. Known not only as a geographic high point but an economic one, too, with a history of wealthy residents and now luxury hotels, beautiful gardens and impressive homes. 16 NORTH BEACH EMBARCADERO/ FINANCIAL DISTRICT 9 The world’s largest LED display — The Bay Lights — sparkles on the Bay Bridge, and the Exploratorium offers hundreds of hands-on exhibits and a creative event setting. Head to Coit Tower atop Telegraph Hill for historic murals and spectacular views. Sip world-class espresso at E’ Tutto Qua — you won’t even notice there’s no actual beach. 17 SOMA/YERBA BUENA 10 FILLMORE Rich with rock and jazz history, Fillmore continues to be a place for legendary performances. Catch a concert at the famed Fillmore music emporium or enjoy the Sunday Gospel Brunch at 1300 on Fillmore. SOMA (South of Market) is museum central: Yerba Buena Center for the Arts, Museum of the African Diaspora, the new San Francisco Museum of Modern Art and more, all within blocks of The Moscone Center, which is currently being expanded. 18 TREASURE ISLAND 11 FISHERMAN’S WHARF One of the city’s most popular attractions: Here you can “escape” to Alcatraz or set sail on the San Francisco Bay with chartered boat tours. Don’t miss Boudin, the city’s 150-year-old sourdough purveyor. Projected to be the most environmentally-sustainable large development project in U.S. history, Treasure Island will include approximately 500 hotel rooms; new residential units; a marina; restaurants, retail and entertainment venues plus parks and open space. Some former tenants have moved to new locations. For updates visit sftreasureisland.org. 12 The “Summer of Love” is immortalized in Haight-Ashbury’s vintage clothing, books and record stores, while Alamo Square’s tight formation of Victorian homes is one of the most photographed scenes in San Francisco. sftravel.com ©photo credit here HAIGHT-ASHBURY 19 UNION SQUARE Shop ‘til you drop at Union Square, where big retailers galore — Bloomingdale’s, Macy’s, Neiman Marcus and Nordstrom, to name a few — set up shop adjacent to a monument honoring Admiral George Dewey.