2025-04-16 10:07:07
The launch of the Destination Management Plan in 2022 established strategic initiatives to drive sustainable visitation growth while celebrating and preserving the state’s unique character and extraordinary natural assets. A key priority of this vision is attracting right-value visitors and encouraging specific traveler behaviors.
RIGHT-VALUE VISITOR INTERESTS
✓ Destination stewardship
• Supporting local & small businesses
• Responsible recreation:
Look Out for ME Relaunch
• Respectful of communities and culture
✓ Outdoor recreation
✓ Seasonal & local cuisine
✓ Authentic cultural experiences
ENCOURAGE TRAVELER BEHAVIORS
✓ Longer stays
✓ Increased spending
✓ Diversify traveler personas
✓ Traveler dispersion
• Year-round
• 8 tourism regions
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