2026-05-21 15:08:44

STAFF ASSISTANCE
For assistance on any aspect of travel trade development, please contact: Tourism Department
SAN FRANCISCO TRAVEL ASSOCIATION
One Post St., Ste. 2700
San Francisco, CA 94104, USA
+1-415-227-2693 / Fax: +1-415-227-2668
Note: International callers should dial +1 before dialing.
LEAD SERVICES
We can connect you to suppliers in the San Francisco Bay Area. Find the right suppliers for your FIT or group programs, including hotels, restaurants, transportation and ground operators.
DESTINATION INFORMATION
A wide variety of reference materials are available, including information on itinerary planning, family activities, incentive ideas and outdoor recreation. We also offer a specialized newsletter for travel professionals at sftravel.com/travel-trade/newsletter-sign-up.
FAMILIARIZATION TOURS
We can help coordinate a FAM tour so that your staff or preferred clients can experience the charm of San Francisco. Arrangements may include accommodations, sightseeing and group services.
ARTS & CULTURAL ACTIVITY PLANNING
We can assist with suggestions on event planning, what to see and how to purchase group tickets. Listings of galleries, exhibitions and performance dates are also available, as well as referrals for private performances, backstage and docent tours.
SAN FRANCISCO ONLINE
San Francisco Travel’s website (sftravel.com) has information whenever you need it, including a special section just for the travel trade.
INTERNATIONAL REPRESENTATION
San Francisco Travel has a global presence. For a complete list of our international representation, visit sftravel.com or contact travel-trade@sftravel.com.
How Can We Help?

I NEED TO FIND A PLACE TO EAT AFTER OUR EVENING TOUR. CAN YOU HELP ME?
Whether you’re looking for a group meal, transportation from San Francisco International Airport or anything else to heighten your San Francisco experience, we can help. We can also assist with information on hotels and activities, net rates and full receptive proposals. Once we know your requirements, we can send out an appropriate lead to our members and they will respond directly to you. We are a one-stop resource, and it’s all free!
HOW CAN I DEVELOP NEW ITINERARIES FOR MY CLIENTS?
We can assist with the planning of classic and customized itineraries for FIT packages, group programs, special interest or technical tours and have sample itineraries available. For the incentive market, we have developed a dossier of site-specific activities, premium experiences for top performers and exclusive behind-the-scenes activities for groups, as well as theme ideas and venue profiles.
I’M LOOKING FOR AN ORGANIZED TOUR THAT SHOWCASES THE BEST OF SAN FRANCISCO.
Our Tourism team can recommend guided tour experiences for groups of all sizes and abilities. From shuttles that offer access to the city’s many microbreweries to off-the-beaten-path walking tours, there are tours to match every interest.
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