MOT Annual Report & Plan - 2024/2025 Annual Report & Plan
Public Relations Efforts & Earned Media
2025-04-16 10:10:26
Earned media facilitated by Marshall Communications for 2024 resulted in an astonishing amount of editorial coverage. Efforts included monthly media updates and story ideas to 512 media contacts and fulfillment of 709 requests for information, images and videos from members of national and international travel media. The team worked with 122 businesses in Maine to host 77 travel media and international tour operators on press and familiarization tours.
Marshall Communications, with their partner ConranPR, also arranged the New York City Taste of Maine Media Marketplace with 17 Maine businesses participating and more than 50 New York-based travel and lifestyle media attending.
Overall, the team’s combined efforts resulted in 175 trackable articles with a combined readership of 10.4 billion and 10.2 million coverage views. Outlets included prominent media such as TODAY, GQ, Food & Wine, Conde Nast Traveler, Field & Stream, Outside and Coastal Living.
SOCIAL MEDIA CHANNEL GROWTH
7,600+
NEW FOLLOWERS WITH A TOTAL REACH OF:
46.9M
14,300+
NEW FOLLOWERS
329K
TOTAL AUDIENCE REACHED
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