San Francisco Visitors Planning Guide - 2025 VPG

Follow the scent of fresh-baked sourdough bread and steaming seafood to Fisherman’s Wharf, one of San Francisco’s liveliest and most iconic neighborhoods.

SEE & DO

Weave through specialty shops, street performers and restaurants at the bustling PIER 39. At its edge is Aquarium of the Bay, which is home to more than 24,000 types of sea life. Seeking a little thrill? Climb aboard one of the SkyStar Observation Wheel’s enclosed gondolas and ascend 150 feet. Set sail to Alcatraz Island with the Blue & Gold Fleet at PIER 39, or see the city’s breathtaking bridges with the Red and White Fleet at Pier 43 ½. Just steps away is the Cartoon Art Museum, where ever-changing exhibits explore the artistry and impact of cartoons and comics.

EAT & DRINK

In the heart of the wharf is Scoma’s, a family-owned restaurant famous for serving “pier-to-plate” seafood like tender Dungeness crab and steamed Manila clams. Find dishes ranging from braised pork taquitos to deep-dish pizza and oysters at Ghirardelli Square, a former chocolate factory turned food hall. On nearby Hyde Street, grab a velvety Irish coffee, the signature beverage of The Buena Vista Cafe. PIER 39’s Boudin Bakery boasts fluffy sourdough bowls filled to the brim with New England-style clam chowder.

WHERE TO STAY

Rest your head at Argonaut, a boutique stay located in the landmark Haslett Warehouse building. Cherish waterfront sunrises at Hotel Zephyr and Hotel Zoe Fisherman’s Wharf, or cozy up at the Kimpton Alton Hotel, whose rich jewel tones give depth to white oak walls. The San Francisco Marriott Fisherman’s Wharf offers upscale convenience, while Hotel Caza’s playful atmosphere is ideal for families.