LIVE LIKE THE LOCALS LIVE Roy Seiders and his brother and co-founder Ryan grew up in the Hill Country just west of Austin. They always had a passion for the outdoors, and in 2006 they set out to design a cooler that was “built for the wild.” In doing so, they tapped into something remarkable. In the last decade, YETI coolers have become the symbol for Austin’s serious obsession with the outdoors. “Yeti is all about the enjoyment and passion of outdoor pursuits. Given the vibrant community here, Austin was a natural fit when it came time to put down roots and build a business,” Roy espouses. “Austinites are incredibly fortunate in that we have easy and affordable access to some outstanding outdoor venues, many of which are smackdab in the middle of our city. And our weather allows people access virtually year-round. It is a huge contributor to the high quality of life in this town.” If you’re new to town or just visiting, Roy suggests swimming at Barton Springs or Deep Eddy Pool, jogging the hike-andbike trail around Lady Bird Lake and the Barton Creek Greenbelt, climbing Mt. Bonnell for the views, and of course, stopping in at the YETI flagship store (located at South Congress and Barton Springs Road) after watching the Congress Avenue Bridge bats for a frosty beverage.
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